comscore RESULTS
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Responsive web design

• Mobile and tablet-friendly text
• Portrait or landscape mode

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Viewable impressions, the metric that counts

Advertising content must be viewed*, not merely shown, to count in the reporting system.

* According to the International Advertising Bureau (IAB), an ad is certified as a “viewable impression” if at least 50% of its pixels appear on screen for at least one second.

1 Source : comScore Media Metrix Multi-platform, Canada, March 2017