Onscreen: Immersion format is a full-screen, high-resolution video format. The format launches automatically when a page of the site is opened. On mute, it can be activated by a button on the upper left in the ad. When the user scrolls down, even with the sound on, the sound will be muted, and the image will disappear automatically. The video and the animation continue when the user scrolls back up toward the top of the page. It is also possible to go directly to the news by clicking on the “fermer la publicité” arrow at the bottom of the ad.
Frequency capping: 1 every 4 hours.
Videos are subject to approval by the editorial team before they are posted online.