INTERSTITIAL
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Onscreen:

  • Opens automatically when you launch the J5 applicarion.
  • On iOS, opens automatically when you relaunch the app (after moving it to the background)
  • On Android, does not open when you relaunch the app
  • Opens when you move from the last article in the 5th selected theme to the first article in “Chroniqueurs” (columnists) (vertical navigation)
  • Opens when you move from the 5th selected theme to the “Chroniqueurs” (columnists) section (horizontal navigation)
  • Closes automatically after 5 seconds
  • Closes if you press the “Fermer” (close) button
  • When you click, you are sent on your phone’s default browser to the advertiser’s landing page 

Required materials:

  • Fixed image, portrait mode. JPG format, 320 x 480, 75k max.
  • Fixed image, portrait mode. JPG format, 640 x 960, 150k max.
  • Destination URL

Clickable area: Only a single URL redirect can be provided since the clickable area covers the surface of the image.

Rules:

  • Frequency Capping:
    • 1st interstitial ad (homepage): one display per day per user per campaign.
    • 2nd interstitial ad (between themes and columnists): one impression per user every 4 hours per campaign

Platform:

  •  Mobile

Location:

  • The interstitial format is activated when you launch the J5 app. It is also active between the following sections: “Thèmes” (themes) and “Chroniqueurs” (columnists). This is a full-screen format that automatically closes after 5 seconds or by tapping the “Fermer” (close) button.