Size: 3 visuals must be supplied
- 970 x 250 for desktops and tablets in landscape mode
- 728 x 90 for tablets in portrait mode
- 320 x 125 for mobile devices
File size: If file size exceeds 200k or if it’s an expando ad, this advertising format must be hosted by a certified third party.
Onscreen: 2 options:
1. Static format: 970 x 250
2. Expando ad: Initial dimensions: 970 x 250
- Advertising copy must be clearly distinguishable from web page content.
For expando ads:
- Maximum animation duration: must close after 7 seconds (unlimited if specified by user).
- Must contain Open and Close buttons.
- Size when open: 970 x 415.
- Size when closed: 970 x 250.
- Frequency: one per day per user (unlimited if specified by user).
Option: Possibility of including videos.