24 HEURES, THE NEWSPAPER OF URBAN, ACTIVE, EDUCATED AND MULTICULTURAL MILLENNIALS
Through its vast distribution in Montreal, the free daily 24 Heures reaches 965,000 readers each week, all platforms combined. The 24 Heures daily still proves to be as effective in reaching urban, active, educated and multicultural millennials. More than a third of its readership (35 %) are under 35 and 74% have completed college or university-level education. In addition, 42% of readers have a mother tongue other than French and 30% have a mother tongue other than French or English1.
1 Source : Vividata Q2 2017, Montreal CMA, 12 +, 7-day cumulative, print, web, mobile.