BILLBOARD
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Size: 970 x 250

File size:If file size exceeds 200k or if it’s an expando ad, this advertising format must be hosted by a certified third party.

Onscreen: 2 options:

1. Static format: 970 x 250

2. Expando ad:

  • Initial dimensions: 970 x 250
  • When the user clicks on the expansion button, the ad unit opens to 970 x 415. Billboard
    expands over page content.

Specifications:

  • Advertising copy must be clearly distinguishable from web page content.

For expando ads:

  • Maximum animation duration: must close after 7 seconds (unlimited if specified by user).
  • Must contain Open and Close buttons.
  • Size when open: 970 x 415.
  • Size when closed: 970 x 250.
  • Frequency: one per day per user (unlimited if specified by user). .

Platforms:

  • Computer
  • Tablet

Placement:

  • Home
  • Section 24H
  • Article